Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit today and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter and Facebook (
) became electric on the day of the event as the free pastry news spread in digital form. Bruzzo’s credits fans with the idea to use social media to drive new business, and his remarks confirm that the swell of social media activity drove customers to visit Starbucks stores in droves.
