Lessons in Social Media done right.

A recent product promotion event, held by London Drugs in Campbell River, is becoming a lesson in how Social Media can be used to the advantage of any business, big or small, if done right. London Drugs allowed the customers to drive the conversation and the promotion, which helped further build their brand as one who knows how to use Social Media successfully

London Drugs – A Case Study on Social Media Done Right.

Sprout Insights is becoming one of the fastest growing blogs on the use of social media, today. Be sure to check it out, as well as it’s parent, Sprout Social. Sprout Social is one of the best tools on the market today for managing and following your Twitter feeds. http://www.sproutsocial.com

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Get Noticed with Social Media

Before you know it, Christmas will be here. What are you doing to get your business noticed and your sales increase. How are you going to get the word about that big sale or new special? Why, by using social media, of course.

Canadians are increasing their online social media activities dramatically – according to a 2009 Ipsos Reid report, the number who had a profile on an online social network increased from 39% to 56% over the previous 18 months. That’s a whopping 17% increase. And of those online Canadians who have a social network profile, 85% have one on Facebook (which, incidentally, has over 500 million registered users worldwide, as of this year).

So, social media is great for consumer marketing, but has nothing to do with B2B (business-to-business), right? Wrong! Social media sites such as Twitter, LinkedIn, YouTube and Facebook drive a large portion of the B2B interactions on the web. What’s more, because potential customers are more likely to select third-party reviews or blog postings to get recommendations about products or services, search engines rank these sites high.

Here are some ways business owners are using social media for marketing:

• To build their brand and online community (eg. through creating a Facebook Group to demonstrate knowledge of a topic and engage like-minded individuals)
• To launch or promote products or services (eg. through creating a page on Facebook, or a video on YouTube)
• To promote themselves as experts in their fields and build relationships (eg. through hosting and participating in blogs, answering questions on LinkedIn and using Twitter)
• To share and exchange business information (eg. through using SlideShare or YouTube to share presentations)
• To find potential partners, investors or distributors or to gain business intelligence about prospects (eg. through connecting on LinkedIn)

Want to learn how to make this all work for your business? Call us at Up to Date Communications, today!