After a trip to the first edition of the Social Media Camp in Victoria, I got a totally new look on how to approach Social Media and help my clients. I found new tools and better ways to use the tools I already used. I changed my personal communications platform from Facebook and Blogs to
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We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business
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by Stephanie Marcus This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing,
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A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame. Young people still dominate social networks like Facebook (), but their usage only grew
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Professional networking has been made exponentially easier with social media. Years ago, networking meant asking a friend at another company to submit your resume to his HR department. A particularly assertive person might have been able to cold-call his way into lunch with a head honcho. Now, networking means having the ability to tap into
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There has been plenty of discussion about how governments are using social media to engage with the general public and open up their vast amounts of data to collaborators. The interagency collaboration occurring behind government firewalls using wikis and blogs is also well-publicized. A topic that’s received less attention are the ways that social media
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Let’s face it: You never really leave high school. The Internet realm is no different. It can be hard to get your freshman blog noticed among the teeming masses of digital domains. Why? Last year the total tally of blogs hit 126 million, according to BlogPulse. That’s a big class to climb to the top
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Every time you navigate from website to website, or video to video, you’re driven by the experience. And yet, when we share content online — whether it’s scrolling through a Flickr () photostream from your friend’s wedding, or a live-streaming video — we are often left feeling that something is missing; that for all of
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Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions. While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy
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The City of Campbell River, in partnership with the Campbell River First Nations community, INFilm, Strathcona Community Futures, Rivercorp and North Island College, has launched the Campbell River Creative Industries Initiative. This initiative is designed to create a new economic sector in Campbell River that will tap the creative talent and resources of our little
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