The number of people on sites such as Facebook and Twitter is getting bigger every day, and because the basic strategy of most public-relations campaigns is to be where the people are, our target audiences have now become much more accessible. MORE
Posts Tagged ‘Google Ads’:
How Businesses Are Unleashing Their Employees’ Social Media Potential
We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business
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HOW TO: Respond when Social Media Attacks Your Brand
by Stephanie Marcus This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing,
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How Social Media is Changing the Way Government Does Business
There has been plenty of discussion about how governments are using social media to engage with the general public and open up their vast amounts of data to collaborators. The interagency collaboration occurring behind government firewalls using wikis and blogs is also well-publicized. A topic that’s received less attention are the ways that social media
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HOW TO: Rescue Your Blog From Social Isolation
Let’s face it: You never really leave high school. The Internet realm is no different. It can be hard to get your freshman blog noticed among the teeming masses of digital domains. Why? Last year the total tally of blogs hit 126 million, according to BlogPulse. That’s a big class to climb to the top
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Why Social Experience is the Future of Online Content
Every time you navigate from website to website, or video to video, you’re driven by the experience. And yet, when we share content online — whether it’s scrolling through a Flickr () photostream from your friend’s wedding, or a live-streaming video — we are often left feeling that something is missing; that for all of
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6 Ways to Manage International Relationships Online
Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions. While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy
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Leverage Your Social Networks to Effect Corporate Change
Quick Pitch: Consumer Reports meets Yelp () for the purpose of creating buying alliances on behalf of the consumer. Genius Idea: Groubal is an advocacy platform that enables U.S. consumers to create online petitions and recruit others to their causes. Find your bank’s late payment fees unfair, or upset that you weren’t compensated by an
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5 Teen Social Media Trends that Can Be Applied to Small Business
Hey there, ma and pop: Are you hip to Twitter (), Facebook () and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives? Social media may seem like a vapid way for tweens to gossip
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Twitter Launches “Places” Feature with Foursquare Integration
After months of rumors and hinting, Twitter has unveiled its major new foray into the world of geolocation, Twitter Places. This feature will highlight tweets at a given location. Starting now, Twitter.com desktop and mobile users can tag their tweets with existing Twitter Places and add new Twitter Places, too. Twitter Places can be explored
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