The number of people on sites such as Facebook and Twitter is getting bigger every day, and because the basic strategy of most public-relations campaigns is to be where the people are, our target audiences have now become much more accessible. MORE
Posts Tagged ‘Internet’:
Using The Right Tools To Engage Your Clients
After a trip to the first edition of the Social Media Camp in Victoria, I got a totally new look on how to approach Social Media and help my clients. I found new tools and better ways to use the tools I already used. I changed my personal communications platform from Facebook and Blogs to
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How Businesses Are Unleashing Their Employees’ Social Media Potential
We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business
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HOW TO: Respond when Social Media Attacks Your Brand
by Stephanie Marcus This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing,
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Older Adults Nearly Double Social Media Presence
A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame. Young people still dominate social networks like Facebook (), but their usage only grew
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5 Rules for Professional Social Networking Success
Professional networking has been made exponentially easier with social media. Years ago, networking meant asking a friend at another company to submit your resume to his HR department. A particularly assertive person might have been able to cold-call his way into lunch with a head honcho. Now, networking means having the ability to tap into
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How Social Media is Changing the Way Government Does Business
There has been plenty of discussion about how governments are using social media to engage with the general public and open up their vast amounts of data to collaborators. The interagency collaboration occurring behind government firewalls using wikis and blogs is also well-publicized. A topic that’s received less attention are the ways that social media
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6 Ways to Manage International Relationships Online
Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions. While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy
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Leverage Your Social Networks to Effect Corporate Change
Quick Pitch: Consumer Reports meets Yelp () for the purpose of creating buying alliances on behalf of the consumer. Genius Idea: Groubal is an advocacy platform that enables U.S. consumers to create online petitions and recruit others to their causes. Find your bank’s late payment fees unfair, or upset that you weren’t compensated by an
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5 Teen Social Media Trends that Can Be Applied to Small Business
Hey there, ma and pop: Are you hip to Twitter (), Facebook () and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives? Social media may seem like a vapid way for tweens to gossip
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