by Stephanie Marcus This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing,
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Professional networking has been made exponentially easier with social media. Years ago, networking meant asking a friend at another company to submit your resume to his HR department. A particularly assertive person might have been able to cold-call his way into lunch with a head honcho. Now, networking means having the ability to tap into
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There has been plenty of discussion about how governments are using social media to engage with the general public and open up their vast amounts of data to collaborators. The interagency collaboration occurring behind government firewalls using wikis and blogs is also well-publicized. A topic that’s received less attention are the ways that social media
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Quick Pitch: Consumer Reports meets Yelp () for the purpose of creating buying alliances on behalf of the consumer. Genius Idea: Groubal is an advocacy platform that enables U.S. consumers to create online petitions and recruit others to their causes. Find your bank’s late payment fees unfair, or upset that you weren’t compensated by an
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Hey there, ma and pop: Are you hip to Twitter (), Facebook () and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives? Social media may seem like a vapid way for tweens to gossip
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When news breaks these days, YouTube is quickly becoming a tried-and-true source for fascinating and poignant video footage from on-the-ground citizen journalists. Because of its perceived growing importance in the Fourth Estate, YouTube () is testing a News Feed. This feature will highlight newsworthy videos uploaded by amateur videographers as well as professional news outlets.
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After months of rumors and hinting, Twitter has unveiled its major new foray into the world of geolocation, Twitter Places. This feature will highlight tweets at a given location. Starting now, Twitter.com desktop and mobile users can tag their tweets with existing Twitter Places and add new Twitter Places, too. Twitter Places can be explored
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“Old people” on Facebook: They couldn’t beat it, so they joined it. But why? And how did they hear about social media in the first place? They can’t all be simply stalking their younger relatives, can they? A new study from the AARP — that’s the American Association of Retired Persons — shows that baby
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The new trend in cable and network television is to turn to social media sites to recruit talent for reality series. Case in point, The Food Network has put out a challenge asking YouTubers to submit video entries to be considered for The Next Food Network Star. Entries will be accepted through July 16, and
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Today at WWDC, Steve Jobs officially announced the brand new fourth-generation iPhone, to be called the iPhone 4. Thanks to that whole lost prototype incident, we’ve known what the phone was going to look like for several months. But now we have confirmation of the final design as well several of the 100 new features
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