by Stephanie Marcus This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing,
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A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame. Young people still dominate social networks like Facebook (), but their usage only grew
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Professional networking has been made exponentially easier with social media. Years ago, networking meant asking a friend at another company to submit your resume to his HR department. A particularly assertive person might have been able to cold-call his way into lunch with a head honcho. Now, networking means having the ability to tap into
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There has been plenty of discussion about how governments are using social media to engage with the general public and open up their vast amounts of data to collaborators. The interagency collaboration occurring behind government firewalls using wikis and blogs is also well-publicized. A topic that’s received less attention are the ways that social media
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Let’s face it: You never really leave high school. The Internet realm is no different. It can be hard to get your freshman blog noticed among the teeming masses of digital domains. Why? Last year the total tally of blogs hit 126 million, according to BlogPulse. That’s a big class to climb to the top
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Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions. While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy
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Quick Pitch: Consumer Reports meets Yelp () for the purpose of creating buying alliances on behalf of the consumer. Genius Idea: Groubal is an advocacy platform that enables U.S. consumers to create online petitions and recruit others to their causes. Find your bank’s late payment fees unfair, or upset that you weren’t compensated by an
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Hey there, ma and pop: Are you hip to Twitter (), Facebook () and the myriad of other social media tools that are currently at your disposal — you know, the ones the teens and 20somethings have basically dovetailed into their everyday lives? Social media may seem like a vapid way for tweens to gossip
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When news breaks these days, YouTube is quickly becoming a tried-and-true source for fascinating and poignant video footage from on-the-ground citizen journalists. Because of its perceived growing importance in the Fourth Estate, YouTube () is testing a News Feed. This feature will highlight newsworthy videos uploaded by amateur videographers as well as professional news outlets.
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After months of rumors and hinting, Twitter has unveiled its major new foray into the world of geolocation, Twitter Places. This feature will highlight tweets at a given location. Starting now, Twitter.com desktop and mobile users can tag their tweets with existing Twitter Places and add new Twitter Places, too. Twitter Places can be explored
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